I’m an AI-Integrated Digital Marketing and Performance Marketing professional with a background in technology, product design, branding, and business development. I’m passionate about using AI, data, creativity, and performance-driven strategies to build digital marketing campaigns that attract the right audience, generate leads, improve conversions, and drive measurable business growth.

CURRENT FOCUS

My current focus is on Digital Marketing, Performance Marketing, SEO, SEM, Google Ads, Meta Ads, Social Media Marketing, Content Marketing, Lead Generation, Marketing Analytics, and Conversion Optimization. I’m particularly interested in how AI can be integrated across the marketing journey—from audience research and content creation to campaign optimization, customer insights, and performance analysis.

BACKGROUND & EXPERIENCE

What makes my approach different is my background in technology and product design. I began my career as a Program Analyst, working on backend bug fixes, system enhancements, and product improvements, which gave me a strong understanding of how digital products are built and optimized. I later transitioned into Product Design, where I worked extensively with UI/UX design, Figma, wireframing, prototyping, design systems, user flows, and user research. This helped me develop a strong understanding of user behavior and how people interact with digital products.

I also gained experience in an AI startup, where I worked across branding, visual design, product experience, and business development. From developing brand identities and visual systems to designing AI-driven products and collaborating with business and technology teams, this experience taught me how to connect design, technology, business objectives, and user needs.

WHAT NEXT

Today, I’m building on that foundation by specializing in AI-integrated digital marketing and performance marketing. I bring a combination of analytical thinking, creative problem-solving, UX understanding, business awareness, and technology experience to every marketing challenge.

I’m particularly interested in opportunities where I can use AI and performance-driven digital marketing strategies to help brands grow, acquire customers, generate qualified leads, and create stronger digital experiences.